The Single Best Way for a Startup to Measure Progress During the First 18 Months

Posted by David Ciccarelli

In business, everything revolves around people.

For any startup, the most important people in question are prospective customers, and for the startup cutting its teeth online, it is registered users. That being said, the single best way to measure a web startup's success in its infancy and toddler phase is number of registered users and, by extension, how well you know the people behind the numbers.

Having built an online marketplace from the ground up, we were proactive in seeking our first customers and enjoyed learning firsthand about features and benefits they hoped to see in our service. Inviting registered users to help us shape the service they were paying for produced an open, vibrant and ever-evolving web service. These early adopters became some of our best sounding boards, advocates and catalysts for growth in a highly specialized field.

When we first started, we had a whiteboard completely filled with names of people who had decided to do business with us. Each day presented an opportunity to add another name to the board so that we could see our customers as people and not just numbers. I still remember the three Bobs, two Karens, and at least one Liz. My wife at one point could name 100 customers off the top of her head because we were so invested in the people who had put their faith in our abilities.

Relationship building aside, how did we fare registered users wise? Our cumulative membership base was 2,000 in the first year, 7,000 by the end of our second year, and 17,000 by the end of the third year.

Whatever aspect of your company you are going to measure, do so consistently—ideally on a monthly basis. In your spreadsheet, you can even jot down a few notes about what happened in that month or what you did differently, allowing you to learn from your mistakes and capitalize on your greatest successes.

Company:
Voices.com
Website:
http://www.voices.com
Location:
London, Ontario, Canada

Voices.com is the industry leading website that connects businesses with professional voice talents. Radio and television stations, advertising agencies and Fortune 500 companies rely upon the Voices.com marketplace to search for, audition and hire voice talents with the assistance of our innovative SurePay™ escrow service and our award-winning Web application. more


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David Ciccarelli

David Ciccarelli

David is the Chief Executive Officer of Voices.com where he oversees finance, operations and technology. David was nominated for the Young Entrepreneur of the Year Award by the Business Development Bank of Canada and has also presented Voices.com as a New Voices winner at DigiFest, an award recognizing Voices.com as an industry leader who provides digital media products and innovations that... more




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