The Source now selling the PlayBook for $200 off until year's end

by Knowlton Thomas

Sorry, RIM, but let's face it—the price of the BlackBerry PlayBook has dropped permanently, no matter what you might claim.

The price drops started with Walmart. Then Future Shop and Best Buy followed suit, and Office Depot and Staples soon after that. The latest to do so is The Source, who brings the clearest evidence yet that the PlayBook has a new price point.

Two things about The Source's "sale" highlight permanency. First, the $200 off is a clean cut—no gift cards or mail-in rebates, just a straight chop. Second, the deal says it will run until December 31st, 2011. That's over three months at up to 40% off.

Fact is, RIM would be a complete fool to bring the prices back to $500-plus after these so-called "sales" end. Any product that spends multiple months at $200 off is not going to be purchased at "full price" afterward—especially when nobody was buying it for that much in the first place. And now so more than ever: Amazon's new Kindle Fire tablet, while perhaps not yet a Canadian threat, will certainly force a lower price out of RIM with its loss-leading $199 pricetag

Hopefully RIM is lying to us and $300 is the new officisl 16GB model price. Otherwise, consumer and company alike are screwed.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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