The Subscription Economy is Breaking the Shopping Cart [Infographic]

by Knowlton Thomas | Research

Vancouver-based Elastic Path Software, an ecommerce solutions company, has published an infographic titled Top Billing: The Rise of Recurring Revenues in Digital Commerce. The infographic looks at "the subscription economy," where billing "is a business model."

Recent technological innovations, such as tablets, ereaders, and streaming video, are driving massive growth in digital commerce and "transforming the way we consume media and applications," Elastic says. The global penetration of tablets and ereaders, for example, has reached 7% already—ereaders drive ebook sales and tablets drive all sorts of spending, from apps to m-commerce on the web. Further, online movie streaming is up 135% from 2011, and subscription services like Netflix are taking advantage. Check out the infographic below.

Infographic: Elastic Path

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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