Even though up to 64% of Twitter users in North America are female, males account for a dominant majority of retweets.
A new site called Twee-Q, or Twitter Equality Quotient, reveals the male-to-female retweet ratio for individual accounts. Our Managing Editor's handle, @KnowltonThomas, has a Twee-Q of 5.6—which means 65% of his RTs are retweeting males.
This sounds rather biased, but it's only a fraction of a point off the average. After more than 12,000 tests, the average Twee-Q is five, in which males account for 63% of all retweets. Even high profile accounts, such as American President Barack Obama, favours retweeting males—79%, in fact.
To determine the number, Twee-Q indexes the last 100 tweets of a user's account and checks the names and genders in its database, which pulls from sources such as the US Census 2010.
While the site is just a fun novelty for most, Twee-Q's vision is a broader look at gender equality in society.
"How equal is a conversation?" Twee-Q asks. "What if the core of the conversation is unequal? What if we rather listen to, acknowledge and pass on opinions or thoughts from a particular gender? What if we generally evaluate the arguments of a particular sex higher, perhaps without even knowing it ourselves?"
"We want to change the world," the site adds, "by showing how each of us rank women's and men's contribution in a conversation. Only when we see how we act, and who we choose to listen to, who we choose to acknowledge, can we take the first steps toward a truly equal society."