This is What Barack Obama Sees When HootSuite Sends Him Social Media Analytics Reports

Posted by Knowlton Thomas

HootSuite is very popular these days. The social media dashboard boasts four million users, including nearly 200,000 paying Pro and Enterprise users.

And some of those paying userd are very, very big clients. Among them? HP, McDonald's, Pepsi, and the Los Angeles Kings—the latter who we just noted this morning were the NHL's best-performing team this year both on the ice and on Twitter.

In fact, even Prime Minister Stephen Harper and US President Barack Obama use HootSuite. Which got us thinking—when Barack gets his social analytics reports, does he observe the same branding HootSuite is famous for, with its adorable owls and fun attitude?

Apparently so. According to a recent profile of the Canadian startup by Russ Martin for, "when HootSuite corresponds with Obama’s office or the UN, its documents still feature owl cartoons. But the owls are sophisticated, their beaks poking out of business suits." 

So there you have it. Among HootSuite's 100-plus owl designs are President-certified business owls. I wonder which tailor they go to?

HootSuite Media, Inc.
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more

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