This is What Canadians Bought and Sold on Kijiji in 2011

Canadians love their online classifieds. In 2011, Canadians performed 22 searches and viewed 185 listings every single second on Kijiji alone. 100 million replies to listings were sent, or 3 for every person in the country.

Kijiji, a word for "village," was founded in 2005, but this is the first year where it decided to reveal data about its users. The most popular search term was "iPhone." However, the rest of the top 10 was dominated by motor vehicles—Mustang, Honda, Civic, and Jeep rounded out the top 5. iPad and iPhone 4 both appeared in the top 10. By far, smartphones and cars were Canada's most-sought items. Furniture still remains a popular classifieds product though; other trending terms included "snowblower," "dresser," "couch," and "piano."

“Canadians are Kijiji-ing more than ever before,” said Zac Candelario, head of Kijiji Canada. “In the last 12 months, almost half of Canadians have visited the site to search for an item or service, or post a free classified ad, and based on this activity we have a pretty good idea of what the average Canadian is wearing, doing, driving, and using.”

In the spring, Canadians like to buy and sell barbeques. In the summer, they like to buy and sell bikes. In the fall, it's BMWs. And in the winter, it's snowblowers. In Ontario, BlackBerry was surprisingly popular, while in Quebec, the iPhone kept its crown. In B.C., phones were beat out my chairs and desks, while Atlantic Canada looked most for dresses and baby items.

Kijiji says that one-third of Canadians use its service, with two items being Kijiji'd per second for a grand total of over 27 million.