Thriving Through the Downturn: Customers

Posted by David Greer

This blog post is part of a series titled Thriving Though the Downturn: Eleven Strategies that will make your Company Boom.

Provide outstanding customer service. Treasure and value your customers and let them know you value them. Ask for testimonials and referrals. Word of mouth from your existing customers can be one of the most effective ways to generate leads. Talk to your customers and ask them where they see the most value in your products and services. Create a customer focus group of your key customers and run webinars with them to get feedback on your product positioning, your quality of service, and future product roadmap direction.

Educate the entire company on your customers and the value they bring. As companies grow, individual employees often end up in silos doing “their job.” They often lose sight of how what they do has a direct impact on the customer. Employees have to understand that without customers, there’s no revenue and without revenue they won’t have a job. You will have to repeat this message many times before it really sinks in, so regular communication to your employees on the value of customers is critical. One way to do this is to feature a great customer story once a month that shows the way your company was able to make a real difference for the customer. This can be by the way of great customer service, new product features, or innovative ways that customers are using your product.

Company:
DJ Greer Business Solutions
Website:
http://www.davidgreer.ca
Location:
Vancouver, British Columbia, Canada

David J. Greer provides tailored, senior-level support to companies needing to accelerate areas of their operation that have plateaued, or to capitalize on high-potential, but as yet untapped, product or market opportunities. His key areas of focus are: Sales and Revenue Generation: With a focus on increasing sales of existing products to existing markets: analyzing the sales process from lead generation to sales... more


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David Greer

David Greer

With a professional background in software engineering, David Greer has many business successes to his credit. He built up and ran a highly profitable multi-million-dollar software company with a global industry presence and Fortune 500 customers. He has also been active in the local angel investment community, and instrumental in launching and growing several emerging companies. David... more



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