There’s always a distinct feeling around TIFF as it penetrates the city of Toronto; perhaps it’s the fact that Canada so rarely gets the recognition of being a leader in the film world (TIFF is second to Cannes in its size and scope), or perhaps it’s the notion that the energy generated by TIFF unites people from many walks of life, while transcending young, old and various backgrounds and interest groups in an effort to celebrate the art of film. Whatever the case, there is more to TIFF than just the movies themselves, something we’re reminded of year in and year out as the aura around the festival grows stronger every season, undoubtedly.
This September, as a pre-cursor to the two week Toronto International Film Festival, vitaminwater is hosting an exclusive backyard social which will be held right in the playground and backdrop of the festival itself, complete with guest celebrities for a glimpse into the TIFF vitaminwater festival water headquarters. This is a rare chance to see the inner makings of brand relationships, something vitaminwater understands from a consumer and community event vantage point extremely well. With over 100 individuals already registered for the social, to take place on September 10th, register here to be a part of this must-attend TIFF party.
For more information, visit the vitaminwater blog here. Event hashtag is #TIFFBY.