This morning Tiger Woods and his foundation launched a fundraising campaign on Facebook to raise money for 10 underserved students to attend college and he chose Vancouver's FundRazr to power it.
The fundraising campaign will be conducted on Tiger’s personal Facebook page via the streamlined FundRazr application. Participants from around the world can contribute as little as $1 to the scholarship program. Every dollar raised will be personally matched by Woods with all proceeds going directly to the Earl Woods Scholars. The six-week campaign, beginning today, will conclude on May 14.
The person who helps Tiger raise the most money will win a trip to the AT&T National in Washington, D.C. in June to play in the Pro-Am tournament, as well as a personal putting lesson from Tiger himself.
Tiger's campaign is the second to use FundRazr's “Fundraising Challenge” technology. The first, a campaign by a video blogger named Athene in support of Save The Children and the famine in the Horn of Africa has raised $93,000 since its launch last Sunday and is is on track to raise $1,000,000 in the 100 days of the Challenge. Imagine what Tiger can do with the technology.
Cool contest. Even cooler that a Vancouver startup is behind it.