Finally catching up (somewhat) with a forward-looking Starbucks, Canada's own Tim Hortons has added a smartphone payment option to its lineup of mobile apps across Apple's iOS, Google's Android, and the BlackBerry platform.
Called "Pay with TimmyMe," the app feature uses a pregistered Tim Card to allow payments from the smartphone at the register.
“We’re always looking to provide our Tim Hortons guests with the best overall customer experience, and mobile payment is one area that we feel can help streamline the average time spent at the order counter,” said David Clanachan, Chief Operating Officer, Tim Hortons.
Other features of the app include finding nearby Tims, checking card balances, and organizing complicated coffee runs.
“Tim Hortons is taking a customer-centric and technology-agnostic approach while leveraging mobile payments to create unique customer value and experiences,” explains Rick Oglesby, senior analyst, Aite Group.
The app is available for free from any major mobile app store, including BlackBerry World.
"At BlackBerry, we are continuously looking for ways to enhance the lives of our users and make them more productive while they are on the go," says Andrew MacLeod, SVP and Regional Managing Director North America, BlackBerry. "The Tim Hortons TimmyMe mobile app for BlackBerry 10 smartphones makes paying for the customer’s order fast and convenient, letting them get back to what they care about most."