Microsoft has been dethroned. Canadians think Google is the most influential brand in Canada, a recently updated list concludes. It happens to be a company based out of California and only two Canadian companies make the top ten list at all.
Announced at the Canadian FFWD Advertising and Marketing Week in conjunction with the ICA and Ipsos Reid, the list is as follows. The numbers after the popular ranking are last year's.
1. Google (2)
2. Microsoft (1)
3. Apple (4)
4. Facebook (7)
5. Walmart (5)
6. Visa (8)
7. YouTube (9)
8. Tim Hortons (15)
9. AirMiles (11)
10. CBC (6)
One notables outside the top 10 is Samsung, who 29 spots from 47th to 18th.
Tim Hortons and the Canadian Broadcasting Corporation are the only two Canadian companies featured in the list. The CBC barely hung on and is likely to fall off the list in 2013.
"Digital platforms and channels have not only fueled consumer empowerment, but to a large degree democratized communications. The biggest spend does not equate to the biggest impact and influence," said Andrew Bruce, Chair, FFWD Advertising and Marketing Week 2013 and CEO, Publicis. "Understanding more intimately how future forward brands are creating influence will provide a sneak peak at today's power houses and tomorrow’s challengers."
Photo: Reuters/Brendan McDermid