Microsoft Dethroned as Most Influential Canadian Brand by Google

Posted by Dan Verhaeghe

Microsoft has been dethroned. Canadians think Google is the most influential brand in Canada, a recently updated list concludes. It happens to be a company based out of California and only two Canadian companies make the top ten list at all.

Announced at the Canadian FFWD Advertising and Marketing Week in conjunction with the ICA and Ipsos Reid, the list is as follows. The numbers after the popular ranking are last year's.

1. Google (2)

2. Microsoft (1)

3. Apple (4)

4. Facebook (7)

5. Walmart (5)

6. Visa (8)

7.  YouTube (9)

8. Tim Hortons (15)

9. AirMiles (11)

10. CBC (6)

One notables outside the top 10 is Samsung, who 29 spots from 47th to 18th.

Tim Hortons and the Canadian Broadcasting Corporation are the only two Canadian companies featured in the list. The CBC barely hung on and is likely to fall off the list in 2013.

"Digital platforms and channels have not only fueled consumer empowerment, but to a large degree democratized communications.  The biggest spend does not equate to the biggest impact and influence," said Andrew Bruce, Chair, FFWD Advertising and Marketing Week 2013 and CEO, Publicis. "Understanding more intimately how future forward brands are creating influence will provide a sneak peak at today's power houses and tomorrow’s challengers."

Photo: Reuters/Brendan McDermid

Company:
Microsoft Canada
Website:
http://www.microsoft.ca
Location:
Vancouver, British Columbia, Canada

At Microsoft, we're motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We run our business in much the same way, and believe our seven core business units offer the greatest potential to serve our customers in the coming decade. more

Company:
Google
Website:
http://www.google.com
Location:
Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine --... more

Company:
Facebook
Website:
http://www.facebook.com
Location:
Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

Company:
Apple
Website:
Apple Canada
Location:
Cupertino, California, United States

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. more

Company:
Tim Hortons
Website:
http://www.timhortons.com
Location:
Hamilton, Ontario, Canada

The Tim Hortons chain was founded in 1964 in Hamilton, Ontario. The chain's focus on top quality, always fresh product, value, great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee, baked goods and homestyle lunches. more


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Dan Verhaeghe

Dan Verhaeghe

Dan Verhaeghe focuses on marketing, mobile, major technology players, entertainment, and new media. Dan has a dozen years of online experience that dates back to the turn of the millennium where he dominated a now non-existent online RPG game for a couple of years at the age of 15. He would eventually become a Toronto Blue Jays blogger who earned his way into Toronto's CP24 studios six years... more



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