Canadians love Tim Hortons, and Canadian smartphone owners love Tim Hortons' mobile app.
They also love (or hate, if they have bad luck) the coffee chain's "Rrroll Up the Rim to Win" contest.
Now the company has brought its classic RRRoll contest, which is played on the rim of its coffee cups, to the mobile realm.
Tim Hortons added a minigame to its TimmyMe mobile app called "Rrroll up Roulette." It's as easy as rolling up the rim of your cup (or perhaps even easier): just spin the virtual roulette wheel on your iPhone and hope to win daily prizes. (Note: in order to play the roulette game, users do have to give Tim Hortons personal information.)
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The updated app inlcudes an additional improvement as well. Tim Hortons now allows users to reload money on their TimCards from their smartphones.
The free app is available for iOS, Android, and BlackBerry platforms. If you don't already have it, the app's other features include finding nearby Tim Hortons and checking the balance of your TimCard.
Photo: David Bloom, QMI Agency