Earlier this month, the world of interactive shopping widgets got some girl power. Former e-commerce merchants Kate Hiscox and Lauren Miller, better known as TinyMassive.com launched the TinyEverywhere shopping widget network. Instantly their sleek and innovative product widgets began appearing on blogs and websites. CPMs of up to $6 and revenue for both website publishers and merchants could make this a great Google Adsense alternative for bloggers. TinyMassive scans the page the widget lives on similar to contextual Adsense ads and serves up relevant products directly. The widget pulls listings from multiple stores and pays out on a CPC model. The 3-step sign-up process is slick and worth a look. While selling online, the all-female team were frustrated with the ROI from leads delivered to their online stores via shopping comparison engines and widget networks. Following the acquisition of their e-commerce business in 2007, the women created TinyMassive.com and began collaborating with merchants and publishers across North America. The launch of their shopping widget network is only the first step - look out for the launch of their comparison shopping marketplace later this summer.
TinyMassive.com is a unique comparison shopping engine (CSE) in the making. Created by merchants, TinyMassive has developed patent pending tools and features that build upon and enhance the comparison shopping experience for shoppers, publishers and the merchant community. “When selling online, no matter the product we were continually frustrated by a low return on investment from standard click through methods at... more
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