Tony Fish on how to suffer early and ride a bad economy to profit

Tony Fish, the co founder of AMF Ventures, had some advice for the Pacific Northwest Wireless Conference regardin gthe new and sometimes frightening world of a changed economy, and how the wireless industry can survive within it.

For one, he said, follow the money. The money knows where it wants to go, he said, and following the media means you'll be following the crowd. He also said to strip a company to its very core, to concentrate on the best quality products you can and at this moment only, to concentrate on marketing, because a down economy is the one time a company can rise above the noise. Get your suffering in early, and you'll be done with it quicker.

Fish also said that the wireless industry had gotten its business plan fundamentally wrong in assuming that the phone was a one-way, provider to consumer to device. In fact, consumers want to put pictures on blogs, post their thoughts to Twitter, and get data OFF the device. In fact, showing a user's location, his habits and other personal data is where wireless should concentrate, in order to change and enhance their TV, web and other media, and in effect use wireless to improve their lives and customize their interactions the way they want them. And don't discount segmentation. Different users will want different devices, so work with them and not against them, Fish said.

Wireless Innovation Network of British Columbia
Vancouver, British Columbia, Canada

British Columbia is home to the wireless industry's leading players. BC's wireless cluster encompasses all areas of the wireless technology value chain, from infrastructure and devices to enabling software and peer-to-peer solutions. We are home to established world leaders, such as Sierra Wireless, MDSI and Glentel to up and coming innovators, such as Colligo, TELOS, WebTech Wireless, Contec... more

AMF Ventures
London, England, United Kingdom

AMF Ventures was founded in 2002 by Tony Fish. AMF Ventures work on a variety of intellectually challenging assignments conducted in a spirit of team co-operation where the focus is always on delivering business advantage to the client. AMF Ventures culture is characterized by debate in an open, friendly, supportive, fast-paced working environment with flexible working arrangements. more

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Warren Frey

Warren Frey

Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens when he dived into the WELL on his “Woz”... more

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