Vancouver's Lat49 announced today that it has partnered with Topix - a top three online newspaper destination behind only the New York Times and USA Today (comScore, July 2008). Topix adds yet another premium site to the lat49 publisher network which has grown significantly in the last couple months thanks to partnerships with HotPads.com, ZipLocal, HomeZilla, and the Travel Ad Network.
“Topix has the widest hyper-local footprint on the Net,” said Keith Ippel, President and COO of lat49. “Their content is targeted, yet spans news, events, sports, travel, and real estate—all of our major verticals. We’re pleased to be able to offer Topix even more ways to monetize their content.”
"Interactive local content is integral to Topix" says David Galvan, VP of Business Development. "Lat49 gives us a way to further engage our users by offering advertising as content within our local maps. Their focus on relevant advertising, branding through local, is a perfect fit with both our audience and our business model."
Topix's 6 million unique visitors per month will help put Lat49's mapvertising solutions on the map.