Topix Puts Local Advertisers on the Map with Lat49

by Rob Lewis

Vancouver's Lat49 announced today that it has partnered with Topix - a top three online newspaper destination behind only the New York Times and USA Today (comScore, July 2008). Topix adds yet another premium site to the lat49 publisher network which has grown significantly in the last couple months thanks to partnerships with, ZipLocal, HomeZilla, and the Travel Ad Network.

“Topix has the widest hyper-local footprint on the Net,” said Keith Ippel, President and COO of lat49. “Their content is targeted, yet spans news, events, sports, travel, and real estate—all of our major verticals. We’re pleased to be able to offer Topix even more ways to monetize their content.”

"Interactive local content is integral to Topix" says David Galvan, VP of Business Development. "Lat49 gives us a way to further engage our users by offering advertising as content within our local maps. Their focus on relevant advertising, branding through local, is a perfect fit with both our audience and our business model."

Topix's 6 million unique visitors per month will help put Lat49's mapvertising solutions on the map.

Lat49 Media Inc.
Vancouver, British Columbia, Canada

Lat49 was developed by Vancouver-based IDELIX Software Inc., a company that specializes in technologies for visualizing, presenting, and interacting with complex visual information. Having identified a strong market demand for an effective map-based advertising model, the team of visualization and data interaction experts at IDELIX has tackled the challenge of map-based, geographically targeted... more

Palo Alto, California, United States

Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. town and city. A Top 10 online newspaper destination (comScore, July 2008), the company links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation’s major media companies to grow and engage their online audiences... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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