TAXI, a Toronto-based public relations and advertising firm, has created a free iPhone app that turns pothole reporting into a game. While most cities try to be proactive about fixing spring potholes, it is an arduous task—and potholes need to be found before they can be fixed.
The app was released in Montreal with a pretty interesting publicity stunt (see picture). The app is social by nature, reporting potholes, sharing statistics, and competing to be the reigning “pothole hunter." Besides this, the app is remarkably fleshed out, notifying you when you approach potholes, giving directions based on fewest potholes en route, and automatically recording the locations of any potholes you hit so you don’t have to use your phone while driving.