Toronto-based TAXI's iPhone App Turns Pothole Hunting into Game

photo: paper-plane.frTAXI, a Toronto-based public relations and advertising firm, has created a free iPhone app that turns pothole reporting into a game. While most cities try to be proactive about fixing spring potholes, it is an arduous task—and potholes need to be found before they can be fixed.

The app was released in Montreal with a pretty interesting publicity stunt (see picture). The app is social by nature, reporting potholes, sharing statistics, and competing to be the reigning “pothole hunter." Besides this, the app is remarkably fleshed out, notifying you when you approach potholes, giving directions based on fewest potholes en route, and automatically recording the locations of any potholes you hit so you don’t have to use your phone while driving.


The app is available for free on iTunes. You can also go to to view the 3,500-plus potholes already reported.

TAXI Canada Ltd.
Toronto, Ontario, Canada

Being in a TAXI means everyone, including the client, is headed in the same direction. It brings together a nimble, autonomous team that is both empowered and responsible for results. There's no question who's in charge, no "pass the baton" mentality, and no committees. Just the best people selected for the project heading towards a clear goal. more

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Stephen Christensen

Stephen Christensen

Stephen is the Atlantic Canadian contributor for; reporting Canadian technology news, with a focus on the Maritime provinces.  Having a deep-rooted interest in science and technology for much of his life, he is most interested in mobile technology and social media.  Having been published in various scientific journals, he is completing his Graduate Studies at Dalhousie University... more

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