Toronto startup launches Mobeo - a new location-based app for the iPhone or Android

by Andrea Wahbe | Startups

Mobywan, a startup in Toronto founded by John Grant, Wes Johnson, and Alex Hockey-Sweeney, launched a new app for your Mobeo game screenshotiPhone or Android phone last week called Mobeo. Inspired by popular social tools like Foursquare, Gowalla and Twitter, this new app is a location-based game that uses your location in the real world to help you interact with your friends in new ways as part of your daily routine.

The premise of the game is that you leave virtual items behind on your way to work or school like banana peels for your friends to virtually ‘trip’ on, flaming cabbages for you to virtually ‘throw’ and personalized notes around your city for your friends to discover. Mobeo’s goal is to make your daily routine more exciting. Your privacy is ensured as Mobeo only shares your profile and location with the people that you choose.

John Grant, co-founder of Mobeo, told me that his company is focused on the “element of surprise” and on the social side of location-based apps instead of the gaming side. He told me that the company “wants to appeal more to the Mario Kart target audience rather than the hardcore gamers.” 

The app is currently free to download on your iPhone or Android phone and the company is in the process of developing a BlackBerry version to be released soon. The Mobeo revenue model will consist of selling virtual goods for the game, supporting passive advertising (i.e. Dole could sponsor the virtual banana peels), location sponsorships perhaps by coffee shops like Tim Hortons and selling location-based gifts to purchase for your friends. 

You can read more about Mobeo on the company website.

Mobywan Corporation
Toronto, Ontario, Canada

Based in Toronto, Ontario and founded in July of 2010, Mobywan develops Mobeo for Android, iPhone, and BlackBerry smartphones. Mobeo is a location-based social game that allows you to connect with your friends based on where you are in the real world. Drop a Slippery Banana at your brother’s favourite coffee shop for his next visit, throw a Flaming Cabbage at your friends when they’re at the... more

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Andrea Wahbe

Andrea Wahbe

Andrea Wahbe is a freelance B2B marketing strategist and corporate storyteller who has contributed to the growth of online media businesses in Canada, such as AOL and Google. By day, Andrea writes about digital media and marketing trends and tips for Canadian startups and SMEs. By night, she’s an analog book reader, master swimmer and experimental chef.  more

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