This is an exciting new opportunity for the Toronto Startup, as they now have a new way to distribute and grow traffic to their user-submitted videos about the people and places that make their city great.
"It's a big part of our vision that My City Lives can provide value to readers of traditional media through contextual and authentic video content. Our partnership with The Grid is one of the first steps we're taking to actualize this vision and it provides a brand new audience for videos that are created using our new iPhone app," says Adil Dhalla, co-founder at My City Lives.
My City Lives also released their first online video commercial this week. It has already been viewed more than 3150 times – via social media distribution. You can check it out here.