Toronto startup SmartBride is an innovative Craigslist with a distinct wedding-themed twist

by Knowlton Thomas | Startups

smartbrideGo on, admit it - you've probably used Craigslist to buy or sell something. Or at least looked, right? Of course. Maybe that something was even a wedding gown, bridesmaid dress, or wedding decor. And it was probably a failed search.

Weddings can be expensive, no doubt, particularly because everything seems to have to be bought brand new. Well, SmartBride Boutique is changing that.

Utilizing the popular online-classifieds system, a la Craigslist or Kijiji, SmartBrideBoutique is your source for buying and selling everything wedding-y. Brides-to-be can purchase goods for huge discounts (up to 50%) from newlyweds, who are able to recoup much (up to 50%) of their initial wedding costs by selling their now-useless stuff. It's a win-win for all parties involved.

Founded in April 2008, SmartBrideBoutique began in Toronto and eight other Canadian cities. Now, it stretches to well over a dozen cities in Canada (Saskatoon and Moncton to name a couple), plus as many in the U.S. (from Phoenix to NYC to Detroit), and is still growing.

For today's cost-conscious, eco-savvy women, SmartBride represents a solution to a very expensive but often unavoidable expense: weddings. Remember, girls - cutting costs on the wedding means your no-money-left Bed & Breakfast honeymoon may suddenly become a lavish trip to Paris!

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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