In April, Techvibes reported that Toronto's Bee Media acquired Adcentricity but let it retain its own name and branding, operating separately. This independence meant, in theory, Adcentricity could still make acquisitions of its own. And it has.
Location-based marketing company Adcentricity, which was also founded in Toronto, has acquired Media2Go International, a company with propietary patent pending wifi- and bluetooth-based proximity marketing technology.
Adcentricity will leverage the newly acquired technology to broadcast multimedia promotional content directly to wifi and bluetooth enabled mobile devices. The company says that "proximity marketing is a natural extension of location-based marketing."
"This adds a new level of consumer engagement," explains Doug Woolrdige, the chief executive officer of Adcentricity. "We can now upgrade a passive digital screen to an interactive digital experience, delivering relevant content to a consumer's mobile phone, in proximity to the digital screen."
"Consumers get an enhanced brand experience and advertisers get quantifiable results and measurable return on investment," Doug continues. "Advertisers and brands will now have the ability to target consumers on their mobile devices when they advertise on digital out-of-home screens through ADCentral."
Media2Go was founded in 2011 in Vaughan, Ontario.