Toronto's Adcentricity Acquires Fellow Canadian Startup Media2Go

In April, Techvibes reported that Toronto's Bee Media acquired Adcentricity but let it retain its own name and branding, operating separately. This independence meant, in theory, Adcentricity could still make acquisitions of its own. And it has.

Location-based marketing company Adcentricity, which was also founded in Toronto, has acquired Media2Go International, a company with propietary patent pending wifi- and bluetooth-based proximity marketing technology.

Adcentricity will leverage the newly acquired technology to broadcast multimedia promotional content directly to wifi and bluetooth enabled mobile devices. The company says that "proximity marketing is a natural extension of location-based marketing."

"This adds a new level of consumer engagement," explains Doug Woolrdige, the chief executive officer of Adcentricity. "We can now upgrade a passive digital screen to an interactive digital experience, delivering relevant content to a consumer's mobile phone, in proximity to the digital screen."

"Consumers get an enhanced brand experience and advertisers get quantifiable results and measurable return on investment," Doug continues. "Advertisers and brands will now have the ability to target consumers on their mobile devices when they advertise on digital out-of-home screens through ADCentral."

Media2Go was founded in 2011 in Vaughan, Ontario.

Bee Media Inc.
Toronto, Ontario, Canada

Bee Media is a hyper-local marketing platform installed in leading retailers and shopping malls which provides free Wi-Fi to consumers while they shop, while delivering highly personalized and targeted advertising and offers to consumers on their mobile devices, tailored to match a 5 metre radius of where the person is standing. For example, we can deliver shampoo ads in the health & beauty... more

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Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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