Toronto's Addictive Mobility collabs with Future Shop to create viral campaign

Posted by Techvibes NewsDesk

Toronto's Addictive Mobility is making strides in mobile social targeting with its new campaign for Future Shop. In just five days, the campaign has generated 10 times the planned traffic as a result of going viral on social networks via smartphones.

The campaign revolves around a rich media game, Find the Cute Gerbil. The creative concept was spearheaded by Cossette. Users search for a gerbil in order to earn credits for a Future Shop gift card. Direct links in the game send users to the Future Shop website and Facebook page. The game is complemented by AMO technology which tracks conversations on social media outlets like Twitter via 3rd party publishing partners. Traditional advertising networks would focus on demographics or site-based activity but social targeting ensures advertisers reach the most relevant audiences.

“We’re very excited to see the early results of our Future Shop campaign,” says Nussar Ahmad, Addictive Mobility CEO. “There was a massive rise in click rates that indicates our social targeting technology, in combination with rich media displays, leads to big results.” The campaign will run until the end of August.

Addictive Mobility is an award-winning premium mobile advertising network with offices in Toronto and Los Angeles. Future Shop is Canada's largest retailer and e-tailer of consumer electronics.


Company:
Future Shop
Website:
http://www.futureshop.ca
Location:
Burnaby, British Columbia, Canada

In 30 years, Future Shop has grown from a “one store operation” located in Vancouver, British Columbia, to Canada’s largest retailer and e-tailer of consumer electronics with over 131 stores from coast to coast. Established in 1982, Future Shop’s first store was located in Vancouver, British Columbia and showcased 4,000 square feet of the latest consumer electronics products. During the late 1980s, Future Shop... more

Company:
Addictive Mobility
Website:
http://www.addictivemobility.com
Location:
Toronto, Ontario, Canada

Addictive Mobility™ is a North American technology-based software company operating the fastest growing mobile advertising network. (AMO™) provides agencies, brands and advertisers the ability to deliver highly targeted and measureable social engagement across digital media on all major mobile devices. more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more




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