Toronto's Addictive Mobility Parters with Celtra to Create Next Generation of Mobile Ad Campaigns
Toronto's Addictive Mobility, mobile advertising technology company, has announced a new partnership with Celtra, a company that specializes in rich media advertising and analytics across mobile devices. The new initiative will allow both parties to strengthen their efforts in mobile social advertising in the North American market.
Addictive Mobility will make use of Celtra’s AdCreator, a self-service rich media ad creation platform. Celtra-powered campaigns "will be highly optimized to reflect the real-time conversations that are happening on social media."
“Our partnership with Celtra comes at the perfect time as it allows us to focus solely on our social targeting efforts,” says Nussar Ahmad, Addictive Mobility CEO. “Celtra’s AdCreator will allow us to use social context and transition into rich media creative.”
“We are very excited about extending the reach of Celtra rich media ad formats to Addictive Mobility’s social ad network,” said Mihael Mikek, CEO of Celtra. “The combination of AdCreator’s extensive features along with our deep integrations into the leading social media platforms provide our clients with the most advanced capabilities for social media advertising. Advertisers can integrate live Twitter feeds, Foursquare locations or Facebook sharing directly into their ads, connecting mobile consumers with the brand’s community and encouraging conversation around the ad or product.”
The two companies' first project together was for Coors Light. Addictive has previously collaborated with Future Shop and Calgary startup Poynt.
