Toronto's Adenyo acquired by Motricity for $100+ Million

by Rob Lewis | Business

Last month two Canadian companies graced OnMedia's 2011 list of the Top 100 Private Companies - Calgary's Tynt Multimedia and Toronto's Adenyo - a mobile marketing, advertising and analytics solutions provider.

Today NASDAQ-traded Motricity announced it has signed an agreement to acquire Adenyo for $100 million.

Adenyo enables enterprises, brands, media companies, advertising agencies and mobile operators such as; McDonald’s, Coca-Cola, Ford Motor Company, Paramount Pictures, Garnier, Omnicom Media Group and Bouygues Telecom, to directly engage consumers through the delivery of highly targeted mobile marketing and advertising campaigns.

According to today's press release, the addition of Adenyo will significantly enhance Motricity’s ability to deliver a full range of mobile data service solutions to its mobile operator and enterprise customers around the world, all through its cloud computing based managed service platform.

Motricity's agreement with Adenyo also contains an earn-out provision pursuant to which Motricity would pay between $0 and $50 million, in cash and/or common stock based on Adenyo’s financial performance during the 12 month period following closing of the transaction.

Tynt Multimedia
Calgary, Alberta, Canada

Tynt Multimedia is measuring the way consumers interact with content they find on Websites and is focused on improving engagement and user retention for Publishers. The company’s platform is driving new revenue opportunities by increasing traffic, increasing onsite user engagement, providing new methods of content discovery, offering new option for ad delivery and providing unique insights into... more

Toronto, Ontario, Canada

Our solutions enable our customers to integrate the mobile channel into their marketing and advertising mix and capitalize on its unique opportunities. Through the integration of leading-edge technologies and specialized expertise, Adenyo enables high-performance, interactive mobile marketing and advertising for agencies, media companies, brands and corporate marketers and small to medium-sized... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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