Breakeven is "a game-changing provider of Cloud computing solutions for nonprofit organizations," with its CauseView platform used by customer relationship management titan Salesforce. Together, Admeris and Breakeven will allow users to donate larger amounts of money on mobile devices more easily than ever.
A Kaptivate Group study noted that half of all nonprofits will adopt mobile in 2012 to drive donations. And according to a Quorus Research study, 75% of "interested" donors would give $20 or more and 32% would give $50 or more if they were not hindered by SMS text donations which limit the donor amounts to $5 and $10 only.
"Nonprofits have hidden challenges beyond meeting fundraising targets which include limited resources to leverage new channels and perceived expense in adopting and maintaining a mobile presence," said Jim Brown, VP Business Development for Admeris. "Admeris' secure OneTouch mobile payment platform makes it easy for mobile users to donate easily and securely without the need for any account. For Breakeven Inc. a few lines of code are all that is needed to implement secure OneTouch mobile phone payment pages through its cloud-based CauseView platform. Now donors can donate any amount they wish for a cause and even setup a recurring donation relationship if they wish. NPO's benefit by gaining additional information such as email and physical address information to help build an ongoing relationship with a donor."
"We've seen a dramatic rise in demand for mobile donations and we researched the market extensively for mobile payment solutions that would help us," said Ian Hayes, President for Breakeven. "Admeris' full end-to-end secure mobile payment platform allows us to use their online and mobile payment gateway solution to process donations through our CauseView platform. We're excited to take the lead in mobile giving because we believe in changing the world by connecting people to meaningful causes."
The completed integration of Admeris' secure mobile platform will be available at the Association of Fundraising Professionals Greater Toronto Chapter's annual Congress and Showcase 2011, held on November 28th at the Metro Toronto Convention Centre.