Toronto's AdParlor to exclusively manage Groupon's ads on Facebook

by Rob Lewis | Culture

Last month Groupon signed an exclusive agreement with Toronto's AdParlor to have them manage their entire advertising spend on Facebook. Significant news for a Canadian startup with only 13 employees that was founded in 2008.

AdParlor will run “tens of thousands of ad variations” for Groupon on the right-hand column of Facebook through a variety of campaigns - generic ads driving users to sign-up for daily emails, as well as deal specific ads with a focus on driving sales.

TechCrunch pointed out that the deal seems a little odd as Groupon's advertising efforts will thus be increasing Facebook’s revenue, which will enable the social network juggernaut to more effectively compete against Groupon. And many believe that Facebook could be the only serious rival to Groupon.

The truth is that for Groupon, like many companies, Facebook could prove to be a phenomenal platform for massive user acquisition.

And if that's the case, maybe Groupon will be doing some shopping themselves with AdParlor on their list.

Chicago, Illinois, United States

Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the United States. We have about 200 wonderful people working in our Chicago office (a handful of whom you can see to your right), along with a smattering of people in Groupon's other cities. Our company philosophy is pretty simple: we treat our customers the way we... more

AdParlor by Adknowledge
Toronto, Ontario, Canada

Adknowledge is a performance-obsessed digital advertising technology company. With unique reach, ad formats, data, insights, targeting algorithms and high volume optimization, we provide advertisers with quality leads from fragmented, hard to reach places. Our platforms include: social networks, video, mobile, apps, and email. We work with more than 1,000 of the world’s largest and most... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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