Toronto's Chango closes $4.25 Million round

Posted by Rob Lewis

TechCrunch reported this morning that Toronto's Chango has completed a $4.25 Million Series B financing. The investment was led by Rho Canada, a division of NY-based Rho Capital Partners, and included participation from previous investors, iNovia Capital, Metamorphic Ventures, Extreme Venture Partners and 24/7 Media co-founder, Geoff Judge.

In November of 2009, the company completed a $750K series A financing round led by iNovia Capital with participation from Extreme Venture Partners.

Chango's search targeted advertising product promises to help website publishers better monetize their sites by differentiating between search traffic and regular loyal readers. Visitors arriving from search enginres are shown highly relevant advertising based on their past search queries whereas direct navigation regular readers are shown only content they have come to expect from the publisher.

As part of the new funding, Roger Chabra, General Partner of Rho Canada, will join the Chango board.

"We are thrilled to welcome Rho as a new investor, given the firm's successful track record in helping to build long-term value for startups like Chango. The funding will be used to further solidify our position as a leader in the fast-growing search retargeting market" said Chango's Founder & CEO, Chris Sukornyk. "We continue to demonstrate that search retargeting delivers consistent return on investment for our customers, leading agencies and marketers around the world. We are ushering in a new era that is making display media front and center for online direct response campaigns."

Company:
iNovia Capital
Website:
http://www.inovia.vc
Location:
Montréal, Québec, Canada

iNovia partners with exceptional entrepreneurs to build successful companies in high-growth sectors. The team is comprised of entrepreneurs and sector experts focused on Mobile, Internet and Digital Media. iNovia has offices in Montreal, New York City and Calgary and invests across North America. iNovia has $275M under management across three seed and early-­stage funds. For more information, visit www.inovia.vc... more

Company:
Rho Canada
Website:
http://www.rho.com
Location:
Montréal, Québec, Canada

Rho Canada, based in Montreal, is dedicated to backing leading, early-stage technology-based companies in Canada. Formed in 2006, Rho Canada is affiliated with Rho Ventures in the US and leverages off Rho Ventures' 25+ years of experience in investing in venture-stage companies. The Rho Canada team is led by Jeff Grammer and Antoine Paquin, serial entrepreneurs who have previously successfully built, as CEO's, a... more

Company:
Extreme Venture Partners
Website:
http://www.extremevp.com
Location:
Toronto, Ontario, Canada

Extreme Venture Partners is focused on providing early stage venture capital. We recognize that sometimes all that is needed to propel a good idea into greatness is a small amount of funding and support from a seasoned team of technology and business alumnus. We bring together the agility and eagerness of an angel investor with the structure and support of venture capitalists. more

Company:
Chango
Website:
http://www.chango.com
Location:
Toronto, Ontario, Canada

Chango is a real-time marketing technology company with an advanced platform and full-service solutions for brands & agencies. We have a team of seasoned technology and media entrepreneurs who worked hard building technology to be able to deliver the kinds of results that we see. more




Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



Who's Hiring



Recent Comments

Powered by Disqus