Toronto-based Filemobile, a developer of interactive online software, has partnered with Penguin Canada to provide the video contest platform behindGoldMedalHero.com, an interactive website developed to promote Thirty Years of the Game at Its Best, which was published last month in advance of the World Junior Hockey Championships in Calgary and Edmonton this coming January.
Gold Media Hero offers Canadians the opportunity to win tickets to the sold out 2012 Championships by uploading videos in praise of their personal gold medal heroes —whether mom, dad, grandparent, coach, player or friend.
As part of the contest element of the website, contestants can register on the site, upload videos via mobile device, webcam or home computer, share their videos via Facebook, and vote for their favourite video entry via the contest site. Anyone can comment and vote. Votes and comments are tracked on the site and the top three videos will be adjudicated by Penguin Canada when the contest closes on November 25; the winning prize will be announced by December 2.
“We’re excited to provide technology that helps Canadians celebrate the book and the 30th anniversary of Hockey Canada’s Program of Excellence,” said Filemobile chief creative officer Steve Hulford.
“Our organization is not only about battling for gold medals at elite events,” says Bob Nicholson, president of Hockey Canada. “We’re there for every player and every family from the moment they first go to the rink. So we’re delighted to be part of a contest that thanks families and friends and volunteers for their roles in helping young hockey players in their dreams of being the very best.”
“We think this contest will appeal to Canadians for the same reasons they watch the World Juniors so avidly each year, and for the same reason they’ll want to read Thirty Years of the Game at Its Best,” says Penguin Canada executive editor Nick Garrison. “All three capture what’s best about hockey.”