Toronto's InGamer announced this morning that it has secured an investment round from a group of strategic investors.
The funding round will be used to enhance InGamer’s product offering and expand sales and distribution in preparation for their U.S. launch in September.
Upon closing, InGamer promptly partnered with Full Moon Sports Solutions and named Rick Wolf Executive Vice President of Strategic Partnerships.
Wolf is a big piece of the Fantasy Sports Trade Association. He became familiar with InGamer while serving as Director of Business Development at NBC Sports Digital. According to the Full Moon website, NBC Sports Group went from 28th to 6th on the ComScore sports list during Wolf's tenure.
“Rick has played key early stage roles at SportsLine and Allstar Stats (Rotoworld), both purchased by U.S Networks, and has been instrumental in the growth of Fantasy Sports worldwide,” says Nic Sulsky, co-Founder of InGamer. “He has been a part of some amazing U.S. success stories, so we figured it was about time he was involved in an International one.” "Broadcasters, radio stations and local newspaper sites are fiddling with 2nd screen experiences," said Rick Wolf, CEO Full Moon Sports Solutions. "InGamer’s unique 2nd screen social platform utilizing fantasy sports will revolutionize in-game companion products. In any category, when you find the winner, getting involved as early as possible makes the most sense."
InGamer has had early success with several Canadian broadcasters including Sportsnet and now, with the ongoing support of their strategic partner IMG Media, their sights are firmly set on International audiences.
“Enhancing shows or events with a relevant, real-time 2nd screen experience will drive eyeballs, engagement and revenue,“ said Michael Dierks, VP of Digital, IMG Media. “We’re excited to be working with InGamer and Rick not only here in the U.S. but on a global level as we create new partnerships around this evolving area of media.”
More than 80% of all sports fans watch with a companion device in tow. By integrating real-time conversation into a gamified companion product that is measurable and trackable, InGamer says that it "is pushing the envelope of true integrated media." Media companies and brands need more effective ways to monetize the evolving audience, the startup affirms, and it provides "the perfect second screen bridge to the new social sports fan."