Toronto's Ortsbo and Intertainment Media Develop Social Media Financial Services Program

Toronto-based Intertainment Media today announced that it has developed "a customized social media financial services program for celebrities and socially active specialty brands."

Code named "sweet card," the platform is targeted at celebrities, allowing them to engage with fans through a "unique, socially powered global fan loyalty and appreciation program."

Intertainment says that this program will utilize a mobile wallet payment app and customized debit VISA or MasterCard, which will enable users to earn rewards through virtual payments, online purchases, money transfers and in-store transactions.

According to Aite Group and Mercator Advisory Group, there are over 5.1 billion smartphones in the marketplace, which Intertainment says creates unique opportunities for consumers to install mobile wallet technology and take advantage of emerging near field communication opportunities. 

The program offers celebrities and specialty brands a unique way to engage with fans and create a continuity based business platform. Through a customized mobile wallet application and vanity debit VISA or MasterCard, purchases will generate points towards redeemable opportunities and special offers. Consumers that opt into the loyalty program will have the ability to receive exclusive social media access, live programing, merchandise and other unique program features.

Ortsbo, which is also headquartered in Toronto, will enable global engagement through its real-time communications services platform, allowing fans to chat and engage with celebrities through exclusive events.