Toronto's Ortsbo and Intertainment Media Develop Social Media Financial Services Program

Toronto-based Intertainment Media today announced that it has developed "a customized social media financial services program for celebrities and socially active specialty brands."

Code named "sweet card," the platform is targeted at celebrities, allowing them to engage with fans through a "unique, socially powered global fan loyalty and appreciation program."

Intertainment says that this program will utilize a mobile wallet payment app and customized debit VISA or MasterCard, which will enable users to earn rewards through virtual payments, online purchases, money transfers and in-store transactions.

According to Aite Group and Mercator Advisory Group, there are over 5.1 billion smartphones in the marketplace, which Intertainment says creates unique opportunities for consumers to install mobile wallet technology and take advantage of emerging near field communication opportunities. 

The program offers celebrities and specialty brands a unique way to engage with fans and create a continuity based business platform. Through a customized mobile wallet application and vanity debit VISA or MasterCard, purchases will generate points towards redeemable opportunities and special offers. Consumers that opt into the loyalty program will have the ability to receive exclusive social media access, live programing, merchandise and other unique program features.

Ortsbo, which is also headquartered in Toronto, will enable global engagement through its real-time communications services platform, allowing fans to chat and engage with celebrities through exclusive events.

Intertainment Media
Richmond Hill, Ontario, Canada

Intertainment Media is focused on delivering leading edge technology and marketing solutions that enable our clients to power their branding, loyalty and consumer engagement initiatives. We provide business programs, technologies, and lifestyle applications that create revenue driven, socially engaging platforms. Intertainment and our multiple divisions – itiBiti Systems, Ad Taffy, Ortsbo, and... more

Toronto, Ontario, Canada

Launched in July 2010, and built using Microsoft’s Silverlight platform, Ortsbo provides real-time, easy and accurate translations when chatting online to someone who speaks a different language, with over 50 languages currently supported. Ortsbo connects to PC and Mac computers, mobile devices as well as all major search engine instant messaging chat platforms Microsoft, Google and Yahoo!... more

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