Toronto's Plastic Mobile powers new mobile-optimized website for Royal LePage

Royal LePage Real Estate Services today launched a new mobile-optimized website for Androids, iPhones and BlackBerrys.

Powered by Toronto startup Plastic Mobile, the app-like site will provide information on listings across Canada as well as a wide range of neighbourhood information. Most notably, the site will include comments the homes’ current owners and real estate agents.

“Buying a home is often the largest financial decision Canadians will make in their lifetime,” said Phil Soper, president and chief executive, Royal LePage Real Estate Services. “To help prospective buyers make informed decisions, our new mobile site allows users to gain extra insights from the seller about their home and comments from the agent about the neighbourhood. While it will take some time to get the seller and agent comments populated, we have many advanced features to serve as the backbone for the mobile site. The future is mobile and we’re pleased to offer homebuyers and sellers the ability to access valuable real estate information right from their mobile devices."

In what Royal LePage has coined “Neighbourhood Navigator,” seller and agent comments will combine with neighbourhood “walkability scores” and consumer rankings of nearby businesses to provide valuable insights for users. In addition to cross-Canada property searching, the mobile website takes advantage of a user’s GPS location to locate nearby open houses and neighbourhood amenities including schools, banks, grocery stores, restaurants and cafes. The site also offers users the ability to contact the listing agent or find a nearby Royal LePage office.

See it in action via video here or simply visit the website on a mobile device.

Founded in 2007, Plastic Mobile’s client list includes Rogers, CBC, Sportsnet, Team Buy, and Pizza Pizza.

Plastic Mobile
Toronto, Ontario, Canada

Plastic Mobile is an award-winning mobile marketing agency of thinkers, artists, creators and builders with one common aspiration: to create extraordinary user experiences. Plastic Mobile is at the heart of the evolution of interactive mobile technology, pushing the boundaries and setting the bar for the standard of quality. Known for many quality, first-in-kind mobile initiatives, Plastic... more

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