Toronto's Pushlife acquired by Google for $25 Million

Posted by Rob Lewis

StartupNorth just reported that Toronto's PushLife has been acquired by Google for a reported $25 Million. The news was first tweaked by fellow Mantella portfolio company Chango.

PushLife is a Mobile Entertainment Platform for Mobile Operators that enables users to extend their existing iTunes and Windows Media Player libraries to their non-Apple phones. PushLife helps Mobile Operators defend against disintermediation while increasing ARPU by providing users an unparalleled mobile entertainment experience driving significantly increased content purchases.

With PushLife, users can play, organize, and purchase music, videos, wallpaper, games and ringtones easily and quickly from their phone. Unlike other mobile applications, users can play and manage their entire music library from their phone, create and edit playlists, share their listening experience with friends, and discover, preview and purchase new music, all while listening to their favorite songs.

This makes Pushlife the fourth Toronto company acquired by Google of late. Bumptop was acquired in May of last year, SocialDeck was acquired in August and Zetawire was acquired in December.

PushLife was started by former RIM employee Raymond Reddy. In September Techvibes reported that Reddy had increased his staff to 30 and was working on a deal with a major US carrier.

PushLife is one of Mantella Venture Partners' two investments, the other being office-mate Chango.

Company:
Google
Website:
http://www.google.com
Location:
Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine --... more

Company:
Mantella Venture Partners
Website:
http://www.mantellavp.com
Location:
Toronto, Ontario, Canada

Mantella Venture Partners is a $20M early stage fund with a hands-on approach to building technology companies in high growth markets. MVP invests in domain expert founders and surrounds them with an ecosystem of passionate, experienced operators that drive early market engagement into sustainable business success. more

Company:
PushLife
Website:
http://www.pushlife.com
Location:
Toronto, Ontario, Canada

PushLife Inc. is a rapidly growing company based out of Toronto Ontario. PushLife is focused on the development of technologies that enable users to seamlessly access, consume and share media from portable devices. Our carrier-grade platform is designed to work on a variety of mobile phone platforms with a strong focus on exceptional user experience. Our customers include a growing list of global telecom operators... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can... more



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