Toronto's setNight sets out to fundamentally change the nightlife experience forever

In an impressively well done copy of a The Social Network trailer, setNight gets the message across that it wants to change something in a fundamental manner, just like Facebook did.

It's online and it's social, but instead of a college niche, the Toronto startup has its eyes on the nightlife space.

Somewhat ironically, you can log into setNight via Facebook, but this actually makes sense. In an ideal world, setNight would act as a complementary service to Facebook, a sort of midnight iteration of the social network where Facebookers turn to "explore, mingle, and share" after the sun goes down.

Check out the video below.

Toronto, Ontario, Canada

Finding venues, events and things to do at night is extremely painful and unintuitive. Information for nightlife is scattered across the Internet with emphasis on either restaurants or clubs & pubs. Venue directories are good for finding venues, but provide logos and lots of text making it difficult to find things efficiently. Review sites are good for real user ratings but lack user... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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