Toronto's Uberflip Dominates Google Chrome Store

Posted by Dan Verhaeghe

Toronto-born Uberflip, a cloud-based PDF enhancement tool with embeddable social widgets like YouTube videos, finished 4th at the Road to Banff Canada 3.0 competition. It has since held a high ranking in recent weeks in the Google Chrome Store’s Marketing & Analytics section.

Yesterday, Facebook launched the App Center. Facebook’s App Center will allow all platforms to be listed whether they be iOS, Android, Blackberry, Mango, or Web. Uberflip’s COO Randy Frisch says they are working on that now. As mobile app stores have been incredibly popular, we're now beginning to see web stores beyond e-commerce.

With 1,510 users gained from the Chrome store in just 35 days, the Canadian startup, now with over a dozen employees, is beginning to take off. It would appear that the Chrome Store is one of a few proper places for B2B products and services to advertise on the web.

Frisch says: “Since integrating into the Google Store about a month ago, our lead traffic has increased 321% . . . At the same time we’re also providing existing customers an easy access point to our Application with the Chrome tab.”

When Frisch's company was known as Mygazines, they were a consumer and B2B publishing platform. However, he and CEO Yoav Schwartz wanted to put content in the hands of publishers versus consumers. Uberflip allows publishers to be able to share multi-page documents in a variety of formats.

Last week, Linkedin acquired SlideShare, the world's most popular powerpoint sharing site, for $119 million. Slideshare, like Adobe and others, recently ditched flash for HTML5. It has since risen to 188th in the world according to Alexa's web traffic rankings from 300th or so last year. It should continue to rise as marketers incorporate HTML5 into their presentations that will be indexable via the web.

In contrast, Uberflip allows you to track what consumers view on your multi-page PDF via their own analytics system and Google Analytics. This is all doable because of HTML5 according to Frisch. HTML5 allows Uberflip to deliver a compatible version of the PDF reading experience as Flash is less integratable into mobile which enables the company to track everywhere.

The startup has attracted notable companies like Dupont, Microsoft, RIM, Thomson Reuters and G Adventures who all use their software as a service.

Company:
Google
Website:
http://www.google.com
Location:
Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine --... more

Company:
Uberflip
Website:
http://www.uberflip.com
Location:
Toronto, Ontario, Canada

We empower marketers to control their content experience. Uberflip empowers marketers, publishers, professionals, educators and corporations with the tools to produce great content marketing experiences that can be distributed and tracked everywhere. Our clients have been converting PDFs into branded, page turn Flipbook experiences with us since 2009 and more recently all forms of content such as Videos, Tweets,... more


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Dan Verhaeghe

Dan Verhaeghe

Dan Verhaeghe focuses on marketing, mobile, major technology players, entertainment, and new media. Dan has a dozen years of online experience that dates back to the turn of the millennium where he dominated a now non-existent online RPG game for a couple of years at the age of 15. He would eventually become a Toronto Blue Jays blogger who earned his way into Toronto's CP24 studios six years... more



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