Toronto's Virgin Gaming to Power Electronic Arts' Madden Challenge
Electronic Arts is streamlining its annual video game tournament, Madden Challenge, by utilizing Virgin Gaming's technology solution.
EA will use the Toronto firm's technology to accurately verify the results of games, eliminating the costly need of forcing players to play at regional events instead of from their couch. VG's proprietary mix of software solutions records game results directly from the game server, instead of relying on both players to submit the score.
“Before, EA couldn’t verify the results of the games,” Virgin Gaming CEO Rob Segal said. “Virgin Gaming offers a solution to that problem.”
VG will also allow players to select the times that they play their tournament matches, rendering the tournament more accessible to those with inflexible schedules.
“The average adult gamer isn’t necessarily able to play at very specific times needed by certain online tournaments,” Rob said. “So we allow players to choose when they want to play their tournament matches.”
For the first time, Madden Challenge will also become Sports Challenge Series, adding both FIFA and NHL game franchises to the mix. However, the tournament has not expanded beyond the PlayStation 3, despite the games long being available for Microsoft's Xbox.
