URL shortener to close by New Year

by Rob Lewis | Culture

Earlier today Vancouver's Nambu Network announced that they are shutting down their URL shortener by the end of the year. Why? Because their attempts to sell the service have been unsuccessful. is now in the process of discontinuing service, effective immediately.

Statistics can no longer be considered reliable, or reliably available going forward.
However, all links will continue to redirect, and will do so until at least December 31, 2009.
Your tweets with URLs in them will not be affected.

We regret that it came to this, but all of our efforts to avoid it failed.
No business we approached wanted to purchase for even a minor amount.

There is no way for us to monetize URL shortening -- users won't pay for it -- and we just can't
justify further development since Twitter has all but annointed the market winner.
There is simply no point for us to continue operating, and pay for its upkeep.

We apologize for the disruption and inconvenience this may cause you.

Not surprisingly this has the web talking about what Nambu might be up to. Is this simply a ploy for publicity to sell Or is the best way to 'monetize' a URL shortener to simply sell the domain name (and all the incoming traffic) to a spammer or speculator? is run by Vancouver-raised tech entrepreneurs Eric Woodward and Gersham Meharg. Woodward has owned his fair share of domain names via, CES Marketing, and DomainWorks over the years and certainly understands the second option.

Vancouver, British Columbia, Canada is an established URL shortening service that prepares great-looking short URLs for services like Twitter. If you send URLs out on Twitter, is not only the best name, it is one of the shortest. constantly collects and can then present cool graphical statistics on your URLs, such as how many times they were visited, from which locations, and referred by which websites. With... more

The Nambu Network
Vancouver, British Columbia, Canada

The Nambu Team for the moment is pretty much just a dedicated team of product builders specializing in Ruby, ObjectiveC and Java. We believe that if we just focus 110% on building great products and services that users love, the rest of that business stuff will take care of itself. So that is what we do. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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