Transcontinental launches text message updates for Toronto transit riders

Transcontinental has announced that it is providing a text messaging service for Toronto Transit Commission (TTC) customers to receive up-to-date arrival times for streetcar routes. Using a cellphone or other wireless device, transit riders text a five-digit stop number specific to their stop to "898882" (TXTTTC). Seconds later, a text message is sent back to them with the arrival times of upcoming streetcars, determined by GPS.

This service was developed by LIPSO, which Transcontinental recently acquired.

"The TTC is the third largest public transit system in North America servicing some 4.5 million people in the Greater Toronto Area," said Christian Trudeau, President of Transcon's marketing communications sector. "We're thrilled that the mobile solution we've developed allows the TTC to provide its customers the timely, accurate information they need to help them get where they want to be."