Earlier this week we found out that TELETOON Canada Inc. had named Tribal DDB Canada's Toronto office as its digital and social media agency of record.
What this effectively means is that Tribal DDB Toronto will be charged with building a social media strategy for TELETOON through digital and social media vehicles.
I got in touch with Tribal DDB Toronto's managing director Andrew McCartney. I asked him what set them apart from other agencies and what we can expect from them.
Teletoon has hired Tribal DDB to assist them with digital marketing and social media engagement around their key brands TELETOON, TELETOON at Night and TELETOON Retro. They chose Tribal DDB due to our focus on delivering ideas that people want to share, something we call social creativity.
We'll be working with the Teletoon marketing team to continue growing their audience through social ideas and programs that help fuel and grow an already strong fanbase.
Everyone in the Techvibes community wishes Andrew and his team all the best.