Turn a tweet into a car with Nissan Canada's Innovation Challenge

by Techvibes NewsDesk

Nissan Canada has launched the Innovation Challenge, which gives fans a chance to turn a tweet-sized entry into a free car of their choice.

The contest works like this. First, fans of the Facebook page submit a 140-character-or-less entry on what innovation means to them and post it on the contest tab. Nissan then handpicks "attention-grabbing" posts. These people have made it to the second round, where they're asked to create a brief video that embodies their post.

Here's where it gets intense. Nissan will select the 5 best videos and fly those folks to Toronto to pitch their ideas to a panel of judges. This panel then selects a final winner, who wins a free Nissan vehicle of their choice (except that crazy fast GT-R). And as a bonus, their idea gets brought to life in a Nissan commercial too.

So, what does innovation mean to you?

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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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