Starbucks Launches First Twitter Gifting Program in Canada with Debut of 'Tweet-a-Coffee'

Posted by Techvibes NewsDesk

Today Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of "Tweet-a-Coffee" - the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.

"Starbucks is a gathering place that creates moments of connection between people every day. Tweet-a-coffee is a brand new way for our customers to connect with friends and followers and share the gift of Starbucks instantly," says Richard Burjaw, vice-president Starbucks Coffee Canada.  "Whether it's to say #thank you, #congratulations or simply #justbecause we're thrilled to enable the ability for customers to spread some kindness."

Starting today, registered Starbucks account customers across Canada can now send a $5.00 Starbucks Card eGift through Twitter by following a few simple steps:

  • Visit www.starbucks.ca/tweetacoffee to get started and to link your Starbucks account and your Twitter account
  • Follow the instructions to send a Tweet to @tweetacoffee and to the gift recipient's Twitter handle
  • The recipient will receive a link on Twitter with details on how to claim their $5 eGift.
  • You can send more eGifts directly on Twitter by sending a Tweet using @tweetacoffee

"We're excited for Starbucks to bring this program to Canada," says Kirstine Stewart, head of Twitter Canada. "Shared experiences, be they a television show, a sporting event, or a thoughtful gift, are at the heart of the Twitter experience and to what it means to be a modern brand."

To participate, customers will need to set up a Starbucks.ca account and a Twitter account if they don't already have one.

 

Company:
Twitter
Website:
http://www.twitter.com
Location:
San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates... more

Company:
Starbucks
Website:
http://www.starbucks.ca
Location:
Seattle, Washington, United States

It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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