Tweet2O: Twitter is the new water, but Facebook is just in your face

There is an interesting contrast between the approaches of Twitter CEO Dick Costolo and Facebook CEO Mark Zuckerberg. Well, there are actually many: Dick is older and balding, while Zuck is still young with a mop of curly brown hair. And Zuck's social network is raking in billions, while Dick's "information network" has barely started "making money"—and it's not even clear whether that's actually profit or just revenue.

But the more inetresting contrast is that Mark Zuckerberg is involved with launching "dozens" of smartphones this year that will have a "Facebook" button. Twitter, on the other hand, will "never" have a smartphone.

Facebook is pushing its product onto its users more than ever. It's actually getting really obnoxious. Meanwhile, Twitter retains subtleness, a nearly invisible backdrop that would leave a massive blockhole if it left. Kind of like what would happen if the ocean disappeared...

Dick Costolo at the Mobile World Congress in Barcelona compared Twitter with water—it should be immediately available, instantly useful, and not require branding or pushing. It's water. You can't live without it.

Dick went on to say how he believes in deep integration with every phone, a consistent platform across all devices, so Twitter can be used anywhere and everywhere as simply as possible—and that this is better than basing a phone around a social network app.

And it's true. Who really likes Facebook enough to want a Facebook phone? Twitter is exploding as a global phenomenon—consider its impact in egypt and so many other world events where it became a real-time news source—while Facebook starts to look a little more like an awkward blend of MySpace and LinkedIn.

I still believe Facebook is more than a fad, but personally... I'm going to go drink some water.

San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking... more

Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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