The Benefits of CEOs Who Tweet are Legion, Survey Finds

Posted by Knowlton Thomas

C-level executives who tweet on Twitter are held in high regard, a new study by social media branding firm Brandfog has discovered.

In a survey conducted by the firm, 78% of respondents said CEOs who participate in social media leads to better communication, while 94% stated that it leads to an enhanced brand image. And 64% believe it provides greater transparency.

Further, 86% of respondents said that CEO engagement on social media is "somewhat important, very important, or mission critical." And 82% of those surveyed stated that they trust a company more when its CEO tweets. In addition, 77% of respondents said they're more likely or much more likely to buy from a company whose CEO uses social media.

Photo: Sauder School of Business

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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