C-level executives who tweet on Twitter are held in high regard, a new study by social media branding firm Brandfog has discovered.
In a survey conducted by the firm, 78% of respondents said CEOs who participate in social media leads to better communication, while 94% stated that it leads to an enhanced brand image. And 64% believe it provides greater transparency.
Further, 86% of respondents said that CEO engagement on social media is "somewhat important, very important, or mission critical." And 82% of those surveyed stated that they trust a company more when its CEO tweets. In addition, 77% of respondents said they're more likely or much more likely to buy from a company whose CEO uses social media.
Photo: Sauder School of Business