Twitalyzer 2.0 takes analyzing Twitter - and over analyzing yourself - to a whole new level

Posted by Rick Turoczy
Twitalyzer 2.0 takes analyzing Twitter—and over analyzing yourself—to a whole new level

You may remember Twitalyzer from the bit of hubbub it caused last year, when the tool was used to select the top 100 Twitter users in Portland.

Well, it turns out that Portland—the town that very well may have more Twitter users per capita than any other—has managed to keep pushing the Portland-based Twitalyzer team to make their analysis of Twitter user behavior better and better. (Probably because of all the folks who felt they deserved a free beer at Beer and Blog.)

And now, they’ve released the latest fruits of that effort with the launch of Twitalyzer 2.0.

Now, I was impressed with the first version of Twitalyzer. But I have to admit that the latest rendition blows the doors off of its prior iteration. Twitalyzer 2.0 offers a variety of enhancements, from Google Analytics integration to the ability to tag, group, and filter any number of ways.

But—especially for the egosurfing crowd—everything pales in comparison to the expanded metrics set—which now tracks 15 different data points. Vivisection? A staggering understatement. Twitalyzer now has rankings for Clout, Engagement, Followers, Following, Generosity, Hashtags Cited, Impact, Influence, Lists, Referenced, Referencing, Retweeted, Retweeting, Updates, and Velocity.

@turoczy's Twitalyzer Profile | Twitalyzer

But why? Good question. Here’s the answer.

Our goal for Twitalyzer is very simple: We want Twitalyzer to be the de facto measurement solution for short-messaging media (of which Twitter is the dominant platform, hence our name.) We want businesses and business-minded Twitter users around the world to spend ten minutes a day tracking their efforts, researching opportunities, and using Twitalyzer to inform their evolving approach towards this new and exciting platform.

And why would you want to analyze Twitter use? Well, I’m glad you asked. Because the Twitalyzer types have put together a 50-page manual (PDF) to help you understand exactly that.

Fact of the matter is, if you’re looking at Twitter as more than a passing fancy, you owe it to yourself to be a little introspective. And to allow Twitalyzer to give you an all-too-in-depth look at how you’re using Twitter. I’m sure you’ll be both surprised—and likely a little offended—by what it uncovers.

For more information or to run analysis on your tweet stream, visit Twitalyzer.

(Hat tip The Next Web)

Company:
Twitter
Website:
http://www.twitter.com
Location:
San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates... more


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Rick Turoczy

Rick Turoczy

Rick Turoczy has helped Portland-area startups with traditional and Web-based communications activities for more than a dozen years–from spectacular dotcom IPOs to working with some of the best and brightest Web companies in Portland, today. A blogger for nearly a decade, Rick currently covers the startup tech scene throughout the Silicon Forest on his blog, Silicon Florist. more




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