Twitter and Ontario Have the Same Lame Slogan

by Knowlton Thomas

What do Twitter and Ontario have in common? A slogan, for one.

The official website of Ontario Tourism hawks the slogan "Yours to Discover"—as does Twitter, most prominently in its new video about a forthcoming platform redesign. Ontario has been using the three-word phrase since before Twitter even existed so the social network doesn't really have an argument that can hold water. Plus there's Yours to Discover, a road trip photography website "online since 1999" albeit not updated since September 2009.

But let's be honest, the slogan is pretty weak—Twitter should take this opportunity to concede it to the tourism organization and try on something a little cooler.

San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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