Twitter announces analytics service for publishers using technology from Toronto's Backtype

Posted by Knowlton Thomas on 2011-09-13 1:07:00 PM

Twitter today announced an analytics service for publishers at TechCrunch Disrupt.

Twitter's Director of Web Business Development April Underwood unveiled Twitter Web Analytics, leveraging technology from the microblogging platform's July acquisition of Backtype.

The analytics dashboard will show which stories are the most shared and the most discussed, and which referring sites are sending the most traffic. Twitter's new link wrapper, "t.co," is driving 100 million clicks a day. April stated that an API into this data will be made available.

Company:
Twitter
Website:
http://www.twitter.com
Location:
San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more

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