Twitter buys Toronto-born BackType

Posted by Rob Lewis

BackType announced this morning on their blog that they have been acquired by Twitter.

We’re thrilled to announce that BackType has been acquired by Twitter! We’ll be bringing our team and technology to Twitter’s platform team, where our focus will be developing tools for Twitter’s publisher partners.

Our vision at BackType has always been to help our customers understand the value of engagement on Twitter and other social platforms. We also created BackTweets to help publishers understand the reach of their tweets and content, who they are reaching, and how Tweets covert to web traffic, sales and other KPIs.

While terms of the deal were not disclosed the BackType team will be relocating to the Twitter office.

BackType, which is based in San Francisco, has raised $1.3 million in venture capital since launching out of Y-Combinator in 2008.

Techvibes readers will recognize BackType as we've been covering them since University of Toronto grads Christopher Golda and Mike Montano pledged their summer to startup incubator Y-Combinator and in three months fleshed out the app.

Company:
BackType
Website:
http://backtype.com
Location:
Mountain View, California, United States

BackType is a service that lets you find, follow and share comments from across the web. Whenever you write a comment with a link to your website, BackType attributes it to you. We give comment authors a profile featuring all the comments they've written on the Internet. If you don't have a website to use when you fill out comment forms, sign up and use one of ours. more

Company:
Twitter
Website:
http://www.twitter.com
Location:
San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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