Twitter buys Toronto-born BackType

BackType announced this morning on their blog that they have been acquired by Twitter.

We’re thrilled to announce that BackType has been acquired by Twitter! We’ll be bringing our team and technology to Twitter’s platform team, where our focus will be developing tools for Twitter’s publisher partners.

Our vision at BackType has always been to help our customers understand the value of engagement on Twitter and other social platforms. We also created BackTweets to help publishers understand the reach of their tweets and content, who they are reaching, and how Tweets covert to web traffic, sales and other KPIs.

While terms of the deal were not disclosed the BackType team will be relocating to the Twitter office.

BackType, which is based in San Francisco, has raised $1.3 million in venture capital since launching out of Y-Combinator in 2008.

Techvibes readers will recognize BackType as we've been covering them since University of Toronto grads Christopher Golda and Mike Montano pledged their summer to startup incubator Y-Combinator and in three months fleshed out the app.