Twitter for Reputation Management

by Rob Lewis | Culture
Steve Jagger of and Ubertor knows a thing or two about getting PR. In advance of his co-hosted seminar on The Case for New Communications Tools at the Vancouver Board of Trade tomorrow afternoon, the Vancouver Sun's Gillian Shaw is profiling Jagger and his social media toolkit in tomorrow's paper.

Blogging is old-school although it's still on Reachd's social networking curriculum. Jagger advises business people they should try it all, focusing on the areas that work best for them and the ones they enjoy. Businesses that ignore social networking are being left behind, according to Jagger.

"All businesses should have a social media director. In my company it's me," he said. "You have to be out there on the Internet, watching your company get ripped apart in Twitter. Someone should be out there defending your company, fighting for it, listening to what people are saying about it. It's reputation management."

So if you're sitting on the fence with regards to social media tools such as Twitter, take Jagger's advice and check to see what the Twittersphere is saying about you and your company. It's as easy as searching for yourself here. If you're lucky, the tweets will be positive. If not, you may have some work to do.

Vancouver, British Columbia, Canada

Search Engine Optimization and Adwords Training for independent and growing business. more

San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking... more

blog comments powered by Disqus

Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

Who's Hiring

Recent Comments

Powered by Disqus