Branch, the result of a pivot by Roundtable, has launched a private beta. In partnership with Obvious Corp., which was created by the founders of Twitter, Branch is a new online social endeavour designed to "empower people to talk about the world around them."
Founded by Josh Miller, Hursh Agrawal, and Cemre Güngör in January, Roundtable—which was started in San Francisco—has returned to its roots in New York City with a team of a eight and a new name and concept. Branch allows users to grab anything from the web, talk about it with anyone, and publish it anywhere. See the intro video here.
Branch's teaser intro video.
The company has a solid board of advisors, including Crunchfund's MG Siegler and Buzzfeed's Jonah Peretti, as well as investors, including Betaworks, Lerer Ventures, and of course Obvious. And with Twitter's Evan Williams and Biz Stone also advising, it's no surprise that one of Branch's first integrations is with Twitter: tweets can feature links that branch out to a broader discussion on Branch.com.
Quoth the Financial Post:
Branch will let users to invite others to take conversations off of Twitter and go into further depth with comments that go beyond the 140-character limit. Like unprotected tweets, the “branches” will still be public and links to the extended discussions between invited parties can be shared on Twitter or embedded in personal websites for example. A promo video for the site, which is now public but still in an invite-only beta mode, explains, “We want to bring the intimacy of the dinner conversation to the openness of the internet.”
Branch is currently in private beta on an invite-only basis. You can request an invite on their website.