Twitter Launches First Traditional Television Ads

Twitter has been a busy bird. Last week it unveiled a new logo. And then it offered tailored trending topics.

Now it's advertising on traditional television—something like social networks haven't done much of over the years. Twitter aired seven 15-second ads during Sunday's Nascar motor racing event, the Pocono 400, that showed drivers posting tweets from their smartphones behind the wheel.

Twitter says that a 15-second spot on television is the equivalent of a 140-character tweet.


San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking... more

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Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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