CBC vice president Kirstine Stewart has left the public broadcaster unexpectedly to head up Twitter Canada, which does not exist yet but will soon.
Confirmed by Adam Bain of Twitter in—what else?—a tweet, Stewart will assume the role of managing director of Twitter Canada and will be responsible for hiring a Canadian team and securing an office in Toronto over the summer. Stewart joined CBC in 2006 and was named executive vice-president of CBC English Services last August.
Twitter says that Canadian usage of the microblogging platform is already significant, so Twitter Canada isn't really about getting us to use the social network. Rather, it's about strengthening relationships with brands advertising on Twitter and forging strategic partnerships. Reinforcing that notion is the fact that Twitter has posted two positions for its to-be-determined office and they're both advertising-oriented: Account Executive and Account Manager.
Regardless of the reasons behind Twitter Canada's impending launch, it's great news for our nation (and not so great news for the CBC, who has taken a pretty major hit with her loss).
Not interested in working for Twitter? Check out opportunities at HootSuite, Mobify, and other amazing Canadian technology companies on the Techvibes Job Board.