Twitter Partners with HootSuite on Advertising Deal

Posted by Rob Lewis

Twitter may be getting a little more serious about the enterprise.

Yesterday TechCrunch reported that they are teaming up with Vancouver's HootSuite to sell advertising in a promotion to 30,000 HootSuite Pro Premium clients.

Further clarification is available on a HootSuite help page: "We are currently conducting a trial with the Twitter team to gauge the appetite for Twitter advertising with a small sample of our userbase. As our users are some of the most influential and prolific social media practitioners on the planet, sending north of 2 million messages per day on behalf of SME brands, this trial will help us set roadmap to better service them.”

Twitter has run similar promotions with partners like American Express to encourage users to try Twitter's advertising solution for small businesses. American Express offered $100 in free Twitter advertising to the first 10,000 eligible Cardmembers and merchants that registered.

In May 2012 TechCrunch's Ingrid Lunden reported that HootSuite was in the process of raising a $50 million round at a staggering $500 million valuation from a group of investors that included Twitter.

Yesterday's announcement may be the first signal that a deeper partnership between the two companies is in the works.

Company:
HootSuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can... more



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